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"Marketing and Branding for Career Services: How to Build Awareness on Campus and Help Your Students Shine"
Presenter: Brian Engelhart
Vice President of Marketing & Communication, Indiana Tech
Indiana Tech Fort Wayne - Multiflex Room
1600 E. Washington Blvd
Fort Wayne, IN 46803
Marketing and Branding for Career Services: How to Build Awareness on Campus and Help Your Students Shine
Every day, your Career Services team works to help students stand out from the crowd, think strategically about career development, master skills such as networking and interviewing, get connected to internship and job opportunities, and so much more. Yet a common challenge remains: how do you increase awareness on campus for these services, and get more students engaged? In this program, we’ll look at tips and tricks for success in raising the profile of your work among students and enhancing the reputation of your department as a go-to resource for all things career-related.
Brian Engelhart has over 25 years of experience in advertising, marketing, public relations and corporate communications. In his current role as Vice President of Marketing & Communication at Indiana Tech, Brian leads the university’s marketing and communication team, developing the strategies and tactics that connect Indiana Tech with prospective students as well as alumni, corporate partners and the community. Brian joined the Indiana Tech team in 2013.
Prior to his service at the university, Brian served as Director of Client Services at Britton Marketing & Design Group in Fort Wayne, where he oversaw the firm’s work on behalf of such clients as Benjamin Moore, Ace Hardware, Melrose International, Colwell Colour, CVS/Caremark, Peg Perego and more. Before joining the Britton team, Brian served as Senior Account Manager and Director of Public Relations at Asher Agency in Fort Wayne; Vice President for Client Services at Tran Interactive Design Group in Falls Church, Virginia; and Account Manager at Conover & Company Communications in Washington, D.C.
Brian and his wife Renee have called Fort Wayne home since 2003. They have two children, Grace, 17, and Justin, 15.
Not joining us for the Networking Event?
Here are some meal options in Fort Wayne:
Club Soda: 235 E. Superior St.
The Hoppy Gnome: 203 E. Berry St.
Additional options available here
Join us at: Summit City Brewerks
Address: 1501 East Berry Street, Fort Wayne, IN
Date & Time: Thursday, May 17, 2018 from 6:00 p.m. to 9:00 p.m. EST
Mix, mingle and play games with your fellow CDPI colleagues! Event will include refreshments and 2 drink tickets. Contact Sarah Aubrey (SJAubrey@manchester.edu) with questions. We are excited to have you join us in Fort Wayne!
Refreshments will include:
Thinking about dinner before the Networking Event? Supplementary meal options will be available at your expense.
8:00 a.m. to 3:00 p.m. EST
Indiana Tech Fort Wayne
“Success and Social Media”
Social media provides one of the best opportunities for career development professionals to connect with students. However, it can be a challenge to cut through the clutter and motivate students to take action. In this engaging, interactive session, social media and higher education expert Anthony Juliano will provide you with unique ideas designed to ensure that you stand out. You'll learn about what resonates with your audience--and what doesn't--and why it's so critical to find and amplify your unique voice. Ultimately, you'll learn how using social media to help your students reach their goals is the most certain path to reaching your goals.
Anthony is vice president/general manager at Asher Agency and the president and founder of Point Six Four Consulting and Training. An experienced trainer, writer, and marketing and communication strategist, Anthony approaches his work with one simple goal: to help others understand our changing communication environment. Anthony has worked with a wide variety of colleges, universities, and student groups to tell their stories, connect with their audiences, and reach their goals. He also teaches college classes in communication, marketing, productivity, and social media and serves on the Indiana Tech Alumni Association Board of Directors and Strategic Plan Task Force. Anthony is a graduate of Salem State University, Indiana University, and--of course--Indiana Tech. Anthony lives in Fort Wayne with his wife and son.
Session 1: 10:10 – 10:55
Session 2: 11:05 – 11:50
Theme: Academic affairs/Structural frameworks
Session 3: 1:25 – 2:10
Theme: Programming and Events
To reserve your hotel room at the CDPI discounted group rate, follow the Courtyard Marriott's event link here.
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Career Development Professionals of Indiana
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Career Development Professionals of
Indiana, Inc. is a 501(c)6 non-profit organization. Indiana, P.O. Box
2745, Indianapolis, IN 46206.